Trade Mark ( TM ) / Service Mark ( SM ) being the very identity and dignity of the Products / Services will be protected by suitable IP Management Strategy, against potential and actual infringement / passing off. This involves,

• Creation of suitable Trade Mark,
• Making search for availability of the TM / SM for registration as such for the brand
• Filing TM / SM application before jurisdictional Registrar / TM office
• Challenging for not permitting registration of competitive / offending / infringing similar TM / SM